REEBOK RE-LAUNCHES ITS BREAKOUT CHALLENGE
May 13, 2011
MA May 9, 2011) - In 2007, the Reebok Basketball Breakout Challenge changed the course of history for John Wall. This summer, Reebok and John Wall are
re-launching the Reebok Basketball Breakout Challenge to give deserving basketballplayers the chance to change their destiny as well.
"I'm excited to team up with Reebok to provide players a chance to get noticed,”
said Wall. “Reebok Breakout was the first major step on my path, and I am humbled to
be able to give back to players that deserve it and truly want to earn their way. Ihope the event brings them as much success as it brought me."
Wall, who was an unknown, unranked high school basketball player, credits the Reebok
Basketball Breakout Challenge as the turning point in his career. In 2007, Wall
drove 18 hours from
to the Reebok Basketball Breakout Challenge in Raleigh, NC , a trip that would forever change his life. “John’s performance at the Chicago, IL
event put him on the basketball radar and launched his career” said Head of Reebok
Basketball, Brian Lee. “Wall went on to be the top ranked player in his high school
class, followed by the SEC Player of the Year at
, and then finally the Kentucky
first overall pick in the 2010 NBA draft. This is truly a story about a kid with an
opportunity and a dream, a dream which John feels passionate about offering othersthe chance to achieve.”
The Reebok Basketball Breakout Challenge is the only event of its kind in the entire
basketball landscape. Reebok has developed a unique and innovative Headliner Try Out
system that opens the door to this elite event to any player that can earn their way
in. The Headliner Try Outs are the only way to guarantee an invitation to the
Reebok Basketball Breakout Challenge, meaning the selection of players will be
entirely based on merit. There are fourteen Headliner Tryouts taking place across
the country in late May and June. From there, the top 100 players will be extended
an invitation to the Reebok Basketball Breakout Challenge held on July 6-9 at
The Reebok Basketball Breakout Challenge will provide players the opportunity to
show their skills to hundreds of college coaches during the live evaluation period.
Participants will not just be evaluated during game settings, but also during skill
training and fitness testing. John Wall will be in attendance, encouraging
participants every step of the way, and will be hand-selecting the top performers
from the Reebok Basketball Breakout Challenge to attend a private training summitlater in the summer.
For more information and to register for one of the 14 Headliner Tryouts, pleasevisit www.reebokbreakout.com.
Reebok International Ltd., headquartered in
, is a leading worldwide Canton, MA, USA
designer, marketer and distributor of sports, fitness and casual footwear, apparel
equipment. A subsidiary of a adidas Group, the company operates under the multiple
divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.For more information, visit Reebok are www.reebok.com and www.reebok.com/women.
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